If you've ever wondered how your bike got spec'd -- how the parts that it comes with were chosen and what negotiations, politics (yes, politics), innovations went into its design and execution -- this episode is for you. Dave Koesel, currently General Manager of 3T America, was in charge of product management for many years at Felt, and brings a lot of experience and wisdom to this conversation with CyclingTips Technical Editor James Huang and co-host Elden Nelson.