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Now displaying: Page 1
Feb 28, 2018

The conversation and debate over gun control following the Parkland shooting in Florida has seeped into the cycling world, as some consumers have called for a boycott of bike brands owned by the massive firearms and ammunition company Vista Outdoor, which is a major benefactor of the National Rifle Association. But would such a boycott even be effective? 

Plus, we run through the week in bike news, from Tom Dumoulin's terrible bike throw to Alexander Vinokourov's strange financial woes, and James Huang pulls out his crystal ball and looks into the future of indoor training, augmented reality, and games like Zwift. 

1 Comments
  • over a year ago
    Andrew Cohen
    Come on guys, you act like if people don’t buy from giro/bell etc. they just will not buy anything else. No, they will simply buy from a non-NRA supporting alternative brand, of which there are many. Last I checked there were tens of helmet companies other than Giro, plenty of choice. Despite your hand waving that the financial and other questions are “complicated” it is really very simple: if you buy from a Vista-owned company you are financially supporting the NRA. Also, your completely speculative assertion that any losses will simply be absorbed by some magic at the subsidiary level is based on what? In my (sadly long) history of working in corporate America, including conglomerate structures like what you have described at Vista, the financier al targets of the subs are strict and not missed without significant oversight from and impact to the parent. It seems like you guys might be captured by having friends at Giro and bell, but the demand for cycling products is what it is, and if that demand just shifts to other companies not owned by weapons manufacturers, then those jobs will likewise shift. I’d say much more, but can’t stand typing in this iPhone any longer!
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