We all take for granted the shiny, new bikes, components, and accessories that fill the floors and shelves of bike shops. But how many of you have given much thought to what’s required to actually put them there? How does an idea become an actual finished product? For this week’s CyclingTips podcast, US technical editor James Huang and host Elden "Fatty" Nelson chat with three industry insiders who let loose on the ugly truth of what it takes. In short: it’s way, way harder than you think.